A massager for relaxation… or something more?
In 1968, Japanese tech giant Hitachi launched an innovative product, the Magic Wand, designed to relieve muscle tension. With a powerful motor and sturdy build, it seemed like just another wellness device. However, its journey was about to take an unexpected turn.
Betty Dodson and the sexual revolution
In the 1970s, sex educator Betty Dodson discovered the Magic Wand’s potential as a vibrator. During her masturbation workshops, she taught women to use the device to explore their sexuality and achieve orgasms. This rediscovery marked the beginning of its transformation into a cultural icon.
Hitachi’s reluctance
Despite its growing popularity as a sex toy, the conservative Hitachi avoided associating its brand with the adult market. In 2013, the company considered discontinuing the Magic Wand. Thanks to distributor Vibratex, the product was rebranded as the “Magic Wand Original,” removing the Hitachi name.
From “massager” to cultural symbol
Dubbed the “Cadillac of vibrators,” the Magic Wand is renowned for its power and effectiveness. It earned screen time in shows like “Sex and the City” and became a symbol of female empowerment and sexual liberation.
The Magic Wand today
To cater to modern audiences, the Magic Wand has evolved. Rechargeable and more compact versions are now available, retaining the signature power that made it famous. It remains a top choice for those seeking pleasure and quality.
Where to buy
Interested in trying the iconic Magic Wand? Check it out on Amazon: Magic Wand Original on Amazon
