A historic partnership highlighting excellence and innovation in the adult market
The iconic Playboy Brazil brand and the renowned Erotic Market Award have announced a groundbreaking partnership to celebrate the standout figures in the erotic market for 2025. This collaboration brings together two powerhouses of the adult industry to create a prestigious event poised to shine a spotlight on a rapidly growing and evolving sector.
Recognizing innovation and excellence in the erotic market
The partnership aims not only to acknowledge the leading names and initiatives in the erotic market but also to elevate discussions on sexuality, innovation, and quality within the sector. From state-specific sex shops to cutting-edge sex toys, the awards will showcase advances in products, services, and content that promote well-being and sexual freedom.
“Merging the tradition and sophistication of Playboy with the expertise and credibility of the Erotic Market Award is a milestone for the adult market. We aim to inspire and recognize those making a difference in this significant field,” says Paula Aguiar, creator of the Award and one of Brazil’s leading figures in the sector.
Economic and social impact
The erotic market generates billions annually in Brazil and reflects important shifts in consumer behavior and conversations around sexuality. The partnership between Playboy Brazil and the Erotic Market Award underscores the economic and cultural relevance of the sector, highlighting its role in breaking taboos and empowering individuals.
About the Erotic Market Award
Established in 2006, the Erotic Market Award is a pioneering initiative recognizing excellence and innovation in the Brazilian adult market. Led by Paula Aguiar, the Award serves as a benchmark for the sector, promoting best practices and strengthening connections between brands, consumers, and professionals.
About Playboy Brazil
A household name for decades, the Playboy brand is synonymous with sophistication, sensuality, and creativity. With an unparalleled legacy, Playboy Brazil continually innovates and connects with new audiences, standing out as a platform for expression and the celebration of sexual freedom.
